“You could make the argument that candidates should sit for interviews not to directly reach voters, but to shape the answers produced by tools like ChatGPT. The same goes for news releases and other written posts. The best campaigns, and really, any organization, should work to flatten and speed up the road from content idea to execution. That means removing layers of approval so people can move fast, take risks and experiment, and putting trust in the young staff members who are grew up using these platforms and understand culture sometimes better than politics.”

David Plouffe, 05 April 2026

“Don’t script anyone. Turn on the phone and camera and let people tell their story. As a former political ad maker, I can humbly say the best lines never come from professionals. They come from people in a language that is raw, real and accessible.” 

David Plouffe, 05 April 2026