Late Thursday UK time, the “Firm” did what it should have done last week:

The original statement lacked accountability, a sincere apology and allowed the main subject too much agency over its tone and content. And it led to further leaks which further inflamed public discontent.

As a result, there was a needless week-long period of public anger and outrage, damaging the brand.

There needed to be someone in charge with a steady hand–someone who could foresee the inevitable public dissatisfaction and take the extreme action required.

Unfortunately, they waited a week to see if it would blow over.

That seldom works.