Comms rules to remember:

Another excellent Marina Hyde column today — this time addressing the Royal Family’s very, very bad week and reminding everyone of that time-worn truism in journalism: Don’t write, say or email anything you don’t want to see on the front page of a newspaper/website.

https://www.theguardian.com/commentisfree/2025/sep/23/royal-victim-duchess-fergie-sarah-ferguson-jeffrey-epstein

Some things have a tendency to blow over, particularly when there is so much happening politically in the world. Other issues live on, fed with a constant drip, drip, drip of that journalistic fertilizer: new details that keep stories alive. Hyde suspects the latter in this case:

I’ve often wondered if the royal’s woes are caused by some intrinsic, institutional flaw or whether this is simply caused by the public’s every-growing demands for transparency catching-up with a brittle, aging institutional structure.

Could be a bit of both.

Likely more rough seas ahead for “The Firm” and the busy people charged with maintaining and burnishing the brand.